One of the common tasks for any content marketer or business owner is creating and displaying blog content. In HubSpot, this process is streamlined, allowing you to easily show blog posts on your website with just a few clicks.
Here’s how you can set it up:
- Create a Blog Listing Page: HubSpot comes with a built-in Blog Tool that allows you to set up a blog listing page. This is the page that will display all your posts in a structured manner.
- Add Blog Modules: Once you have the blog set up, you can add blog modules to display posts. You can use HubSpot’s pre-built templates or design your own using custom HTML or CSS to match your brand’s look and feel.
- Optimize for SEO: After creating your blog, customize the meta tags, add relevant featured images, and configure social sharing options to maximize your SEO performance. HubSpot provides tools that allow you to manage your blog’s SEO effectively, ensuring your content is easily discoverable by search engines.
Blogging is one of the most effective ways to generate inbound leads and increase your website’s visibility. By using HubSpot’s blog tool, you can create, optimize, and publish content without needing extensive technical knowledge.
Mastering Key HubSpot Features for Enhanced Efficiency
HubSpot is a powerful CRM and marketing automation platform that empowers businesses to streamline customer management, marketing campaigns, and content creation. However, for users new to HubSpot or those looking to deepen their understanding, navigating its many features can seem daunting. In this post, we’ll walk through some essential HubSpot functionalities, from managing subscriptions to adding blogs and using content like slides, to ensure you’re using the platform effectively.
What is an Associated Subscription in HubSpot?
An associated subscription in HubSpot refers to the connection between a contact (or company) and the types of email subscriptions they have opted into. This feature is particularly crucial for managing communication preferences, ensuring that contacts receive only the content they want—whether it’s newsletters, product updates, or promotional emails.
HubSpot’s subscription types allow you to categorize and manage different forms of communication. For instance, you might offer an option for general updates, a product-specific newsletter, or marketing emails. These subscription types are associated with a contact’s profile, ensuring that you respect their preferences and stay compliant with regulations like GDPR.
This feature helps businesses avoid bombarding their audience with irrelevant messages, thereby maintaining trust and engagement. It also ensures that marketers are sending tailored content to the right audience, improving the effectiveness of email campaigns.
What is Email Confirmed in HubSpot?
The Email Confirmed status in HubSpot refers to a stage where a contact has verified their email address through a confirmation link. This confirmation process is essential for maintaining a clean email list and ensuring that you are communicating with legitimate contacts.
Here’s why it matters:
- Improves Deliverability: Confirmed emails have a much higher deliverability rate, reducing the chances of your messages ending up in the spam folder.
- Minimizes Spam Risks: Since the user actively confirms their email address, this verification process reduces the likelihood of adding spam or incorrect emails to your list.
- Compliance with Regulations: The confirmation process helps you comply with email marketing laws like CAN-SPAM and GDPR, which require explicit consent for marketing communications.
Having a confirmed email system ensures your marketing efforts are focused on contacts who genuinely want to hear from you, improving both deliverability and engagement rates.
Can I Create a Book with HTML in HubSpot?
Yes, you can create a book or book-like structure using HTML in HubSpot. While HubSpot is primarily a CRM and marketing automation tool, its Design Manager allows you to build custom web pages using HTML, CSS, and HubL (HubSpot’s templating language).
Here’s how you can create a book with HTML in HubSpot:
- Chapters as Pages: You can create individual web pages for each chapter of your book, using HTML to structure the content.
- Internal Links: Using HubSpot’s linking tools, you can create a table of contents or internal navigation that links readers to different chapters.
- Custom Design: You can design the book layout in HubSpot’s CMS Hub, ensuring the pages look visually appealing and user-friendly.
Although HubSpot isn’t specifically designed for creating digital books, its flexibility with HTML gives you the tools to structure and design content creatively.
Can I Use Slides in HubSpot?
Absolutely! You can easily incorporate slides into your HubSpot content, whether it’s for blog posts, landing pages, or other forms of content marketing. There are two main ways to do this:
- Embed from External Services: You can embed slides from platforms like SlideShare directly into your HubSpot pages using embed codes. This allows you to present slide decks without hosting the files on your own website.
- Upload as Media Files: You can also upload slide files (such as PDFs or PPTs) into HubSpot’s file manager and insert them into your web pages. This is useful for sharing downloadable resources or visual presentations.
Adding slides enhances the user experience by providing visual content that can break up text-heavy pages and keep your audience engaged.
How Many Contacts Am I Using in HubSpot?
HubSpot users often wonder how many contacts they have in their account, especially since the CRM’s pricing is based on the number of contacts.
To find this information:
- Navigate to the Contacts tab on your HubSpot dashboard. Here, you’ll see a list of all your contacts.
- If you’re on a paid plan, you can also check your Billing & Subscription Settings to view your contact usage tier.
Knowing how many contacts you have is crucial for managing your CRM and keeping track of your pricing structure.
How to Add a Blog to a HubSpot Website?
Adding a blog to your HubSpot website is simple and can be done in a few steps:
- Navigate to Marketing > Website > Blog: From the HubSpot dashboard, you can access the blog section and create a new blog.
- Customize the Blog Layout: You can use HubSpot’s drag-and-drop editor to customize the blog’s layout, or apply a pre-designed template.
- Set the URL and SEO Settings: Once the layout is done, set up the blog’s URL and optimize the SEO settings to ensure your blog performs well in search engines.
After the blog is created, you can start publishing content directly from the HubSpot CMS.
What is an Associated Service in HubSpot?
An associated service in HubSpot refers to the connection between service activities (like support tickets or requests) and specific contacts or companies. This helps service teams provide more personalized support by linking issues to the right client.
For example:
- Support Tickets: When a customer submits a ticket, that service request can be associated with their contact record, allowing your team to track and resolve issues more efficiently.
- Customer History: You can view a contact’s entire service history, helping your team provide better, more informed support.
Conclusion
HubSpot is packed with features that help businesses streamline their marketing, sales, and service efforts. By understanding how to manage associated subscriptions, confirm emails, display blog posts, and use other powerful tools, you can make the most of this CRM platform. Whether you’re embedding slides, adding blogs, or keeping track of contacts, HubSpot offers an array of solutions to meet your business needs.